SEO / AI Search Visibility
Reinvented for 2026
Turning Search Disruption into Strategic Opportunity.
Modern SEO is an evolving system of structured data, semantic relevance, and AI-informed optimisation — visibility now depends on architecture as much as content.
Jasons experience:
SEO
Experienced SEO professional adept at delivering measurable results across technical, on-page, and content strategies. Skilled in leveraging data insights, aligning with evolving search trends, and implementing innovative tactics to maximise visibility, engagement, and conversions across diverse industries and competitive international markets.
Content Architecture
Expert in designing scalable content architecture that aligns with user intent and search engine best practices. Proven ability to structure websites and content hubs that support topical authority, enhance crawlability, and drive long-term organic growth.
Authority Building
Proficient in authority building through strategic content, digital PR, and high-quality backlink acquisition. Focused on enhancing brand credibility and trust signals to improve domain strength, E-E-A-T, and overall search engine visibility.
Technical SEO
Background in web design. Skilled in Technical SEO with a focus on site performance, crawlability, architecture, speed, indexing, and structured data. Experienced in auditing and optimising complex websites to ensure search engine accessibility and support sustainable, scalable organic growth.
Data & Analytics
Data-driven SEO specialist skilled in analysing performance metrics, user behaviour, and market trends to inform strategy. Proficient in turning complex analytics into actionable insights that optimise visibility, engagement, and ROI across diverse campaigns and competitive digital landscapes.
AI Visibility
At the forefront of AI-driven search, leveraging tools such as ChatGPT, Claude, Perplexity and Gemini to optimise visibility (AEO). Crafting strategies for AI-powered environments through specific LLM formatting. Experience adapting AEO strategies for international markets—optimising multilingual and region-specific content to align with AI engine behaviours and cultural search differences, ensuring global visibility and local relevance.
Communication & Collaboration
Strong communicator with proven ability to engage stakeholders and collaborate effectively across diverse teams. Skilled at presenting complex SEO concepts clearly, fostering alignment, and driving informed decision-making through concise, impactful presentations tailored to varying levels of technical expertise.
Tools
Proficient in a wide range of SEO and AI tools, including Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, SurferSEO, Moz, ChatGPT, Gemini and many more. Skilled at selecting and integrating the right technology to streamline workflows, enhance insights, and drive measurable search performance.
AI traffic has increased by 527%.
SEO is evolving.
Jason is an SEO Leader & AI-Driven Search Strategist.
Helping brands dominate traditional search and the next generation of AI-powered results.
The future of search belongs to those who adapt, innovate, and connect — not just with algorithms, but with real human intent.
Brands and campaigns Jason has worked on:
Toyota Europe – Integrated search and content marketing across 5 countries with the main objective of reaching position 1 for ‘hybrid cars’. Completed within 2 months.
Liquorland – Monthly FMCG campaigns, increasing traffic for local businesses across Australia.
David Jones – Part of an award winning campaign for Best Use Of Search.
Bupa – Technical SEO overhaul → Top rankings for competitive health insurance keywords within 3 months.
Other brands worked on with successful campaigns resulting in top organic rankings and increasded quality traffic:
- EY
- King Living
- Citi Bank
- American Express
- Digital Spy
- Vodafone
- Toyota
- Mazda
- PayPal
- Bensons for Beds
- Deliveroo
- Adaptavist Group (Multiple SaaS businesses)
“Jason’s technical SEO knowledge is unmatched…” EY
“Jason & his team delivered results that transformed our search presence…” Citi Bank
Jason Morris
SEO Leader & AI-Driven Search Strategist
Helping brands dominate traditional & AI-powered search results.
With 15+ years in digital marketing and web development, results-driven SEO professional operating at the forefront of search innovation in 2025. Leading teams and strategies that combine traditional SEO with AI-powered approaches, including Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), and cutting-edge tools that scale and evolve with the search landscape.
- Leader in AI-driven SEO (GEO, AEO, AI Overviews)
- Deep technical SEO & content architecture expertise
- Integration across owned, earned & paid channels
- Proven results with enterprise brands (Toyota, Mazda, Telstra, Bupa, Citi Bank, AMEX, EY, Deliveroo, King Living, Digital Spy, Bensons for Beds, The Adaptavist Group, and many more…)
- Award-winning campaigns & team leadership
- International experience across EMEA, US, Canada & APAC
Making Search work for businesses.
CONTACT
+44 07713155354
jason@stickyfrog.co.uk